As a senior partner in a marketing consultancy,short business report Assignment

As a senior partner in a marketing consultancy,short business report advising this client - Assignment Example The  troupe  of non-marketing  will have an influence on the marketing executives of the company and in their victory  to maintain good and long term  relationships  with old and new customers. The market environment for an organization or  business  is consist of the  macro environment  that includes external issues of the company or business like political, social, legal aspect with nation and local market and in other hand the  micro environment  which includes the internal issues of company like strength, weakness and opportunities of the company or business which influence in running an organization and its functional departments like finance, production, marketing etc. It will assist the Samsung Company to determine the external and internal forces that influence the company’s potential to fulfill the desire needs of their customers. The Samsung company will able to know that how to change their decisions regarding the economic factors and demographic, so they can implement better marketing strategy to engage more their customers. It also aids the company to analyze the current trend of the market and the requirement of the population of the market via technological and other natural’s factors. Through the help of marketing environment the Samsung company will able to deal with political and legal factors of nations. The marketing environment can be done through with the help of PESTLE analysis and SWOT analysis. PESTLE analysis aids the Samsung to know about of external force which may influence on their work, whereas SWOT analysis will aids to indentify the internal factors and capacity of the Samsung Company. Through this analysis the Samsung Company will capable to know the political, economical, social, technological, legal and environmental forces, these are external factors. In other hand, strength,